"Test source","Session scope / expected source evidence","Landing hostname / URL","Accepted enquiry ID","Backend saved","Sheet or CRM saved","Qualification evidence","Observed attribution","Reviewer","Evidence"
"Google organic","Verify session source/medium and organic landing URL","","","Not tested","Not tested","","","",""
"Tagged campaign","Preserve authorized campaign parameters and click identifiers","","","Not tested","Not tested","","","",""
"ChatGPT referral","Record identifiable referral or source tag; do not infer from device","","","Not tested","Not tested","","","",""
"Direct or unknown","Keep uncertainty; do not relabel as AI traffic","","","Not tested","Not tested","","","",""
"Lead join","Unique accepted enquiry ID joins to authoritative qualification","","","Not tested","Not tested","","","",""
"Cross-domain path","Check marketing to application transitions and consent behavior","","","Not tested","Not tested","","","",""