"Case or decision","Expected rule / evidence","Required action","Actual result","Owner","Evidence reference"
"Unique eligible enquiries","Do not use repeated attempts as the lead denominator","Review before use","","",""
"Connection rate","Connected attempts / attempts; define repeat-contact treatment","Review before use","","",""
"Qualification rubric","Record verified unique leads satisfying the approved criteria","Review before use","","",""
"Acquisition costs","Attribute campaign costs using a declared allocation rule","Review before use","","",""
"Human follow-up","Include review and sales time without double counting","Review before use","","",""
"Sensitivity","Compare observed and lower/higher assumptions; no forecast claim","Review before use","","",""